It is very important from both an ethical values-based e-business and legal B2B and B2C perspective to make sure that the written words and what is portrayed about a company are factual. Because issues arise that involve marketing ethics and the importance of understanding a business for Internet marketing issues and advertising purposes, there are potential areas for revealing trade secrets or intellectual property if proper B2B ethical behavior

Personal Ethics Situation #1 In this situation, which involves a company complaining about another company, the values of honesty and time are reflected. The status indicated, where consideration should be given to the selling company because time is not an important factor in their culture, is quite disappointing and has changed my views. Based on my point-of-view on ethics, any parties involved in a business transaction must respect the culture of the other

" This particular cultural value system in fact helped me to assimilate more easily into the two institutions in which I spent most of my working life. The work ethic is defined as follows: The work ethic is a cultural norm that advocates being personally accountable and responsible for the work that one does and is based on a belief that work has intrinsic value." (Hill, R.B. and. Petty, G.C. 1995)

Despite its conservative image, IBM is known for its philanthropy as well as its technical innovation. Thus, I became an IBMer. My mother, as a woman still struggling with her career in the business world almost thirty years ago, at first disapproved. IBM had a reputation as a male-dominated company -- but male did not necessarily mean misogynist, in my mind. For twenty years, it was my home. Although I

While this approach has been implemented by most of the economic agents, British retailer Marks and Spencer argues that the economic crisis is no excuse for the business institutions to postpone their green initiatives. They as such invested £200 million in their own ethical campaign, and they now implement it, while in the same time, criticizing other companies for having renounced their initiatives in the wake of the economic crisis.

This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise in a given area. These success stories make services tangible to customers. Marketing strategies used to support this approach include the widespread use of video and interactive online materials to show the problems solved and results delivered with a service. The